Today innovation happens thanks to startups, even within important groups in the hotel and tourism industry. Developing a new technology, concept, service or product within a large structure takes a lot of time and constitutes a risk. Several important players in the economy prefer to take over startups in order to gain access to their innovative solutions and keep their leadership, develop a new offer, and even enter a new market. This allows them to rapidly enrich the products and services offered, but without having to go through Research & Development, and thus maintain a good position in the race to innovation.