The short-term rental market is constantly in the news, both good and bad. While its growth and popularity do not slow down, on the contrary, regulations concerning it are multiplying just as rapidly. Faced with destinations and locals increasingly reticent about its uncontrolled expansion, the market is seeking to restore its image by emphasising its positive spin-offs. But will this be enough to change its image at a time when its harmful effects are increasingly under the spotlight? How can existing and future regulations regulate a market that seems to be growing without limit?