
At TourInvest Forum 2015, Vanguélis Panayotis, COO of MKG Group, presented a detailed analysis of “accommodation sharing” in France, focusing on key actors such as AirBnB and Abritel/Homelidays. This new, “disruptive”, offer will have a structural impact on traditional accommodations driving them to renovate the supply and develop new concepts. What if this new competition were just what the doctor ordered to boost tourism investment in France?
The emergence of accommodation sharing platforms over the last decade has been spectacular. Such growth and an explosion of their financial valorizations, can only be explained by the fact that new players on the field are meeting real consumer needs, that were not previously satisfied by the...
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