Airbnb remains in the sights of many local authorities who are acting to preserve the diversity of the economic network in their territories. After Paris, Amsterdam, Barcelona and London, others are going on the offensive to limit the development of the private rental supply.

It should be remembered, however, that the success of private rental is due, in some markets, to the lack of supply of commercial accommodation. There is still room to develop hotel properties in  Europe.

Some French territories, as shown in the map below drawn up by MKG Consulting, still lack the presence of the chain hotel industry, which has been driving growth in the number of properties for the last four decades.

A report published by Similarweb indicates that Airbnb happily outpaced its competitors in visitor growth between spring 2020 and spring 2022 as tourism activity picks up. The conversion rate of visits is also increasing.

Many French destinations are pushing for labels such as Gîtes de France, which offer a precise framework and operating standards to control the quality of the tourist accommodation supply on their territory.

In January 2020, the newspaper El País devoted an article to the village of Deiá in Majorca, which had more tourist accommodation than inhabitants. The village, one of the most visited on the island, had 617 residents for 1,126 tourist beds. This is a problematic situation because the destination's infrastructure cannot absorb such a population delta between the high and low seasons, creating a lack of water resources in particular. The municipality is trying to turn the situation around by offering tax reductions to owners who rent out their accommodation for a long period at a reasonable rate and by supporting the reception of students or young workers in order to anticipate the transformation of Deiá into a ghost...