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Lisbon takes the lion’s share

6 min reading time

Published on 20/12/07 - Updated on 17/03/22

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Originally a leisure destination, Lisbon has made a spectacular debut in business tourism. The figures speak for themselves: according to the WTO, this European capital reported the strongest increase in occupancy in 2006 with +14.6% in arrivals. But the city has a longterm vision to pursue its powerful rise by concentrating efforts on a few assets that it has decided to exploit.

Lisbon has never before experienced such a favorable situation with regard to tourism. In addition to recording the strongest growth in OR across all Europe’s capitals, the city concentrated more than 60% of visitors to Portugal in 2006. Stimulated by these figures, Turismo de Lisboa, the city’s...

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