Attendance at amusement parks has picked up again this year, boosted by a record summer season. Closed for months and then reopened with very restrictive gauges, amusement parks are once again seeing their aisles and attractions filled with visitors. Despite a certain loss of income during the crisis, the parks have not stopped investing, quite the contrary. New lands, new attractions and new events have been or will be created with the aim of attracting more and more visitors while increasing loyalty. Innovation, especially technological innovation, is more than ever at the heart of the development strategies of these places dedicated to leisure and escape.
After two down years, the amusement parks have something to smile about again, as their popularity has not been affected. Indeed, the queues of sometimes several hours' waiting are once again appearing in front of the attractions. It would also seem that the European parks are still just as popular...
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