Modernising their offer, attracting more visitors, building customer loyalty but also standing out from their competitors are all reasons why amusement parks are investing huge amounts of money. These investments concern attractions and shows, but also hotels, as the parks are now seeking to extend the length of stay of visitors. Amusement parks are no longer simple entertainment sites that can be visited on a daily basis, but are being transformed into real amusement complexes with all the facilities and services necessary to meet the needs of today's tourists. A quest for the biggest and best that is not about to end, as we will see in this second part.
To discover the first part of this analysis on amusement parks, click here. Increasingly important investments While the sector is becoming increasingly competitive, each park tries to make the most of the situation by constantly surprising visitors. New attractions require huge investments...
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