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Le Méridien and Westin revise their offer to families

Starwood Hotels & Resorts announced the launch of new programs dedicated to families, deployed in 300 hotels belonging to its two brands worldwide.

To meet growing demands of families, the group Starwood Hotels & Resorts announced the launch of new dedicated programs at the two brands: Westin Hotels & Resorts and Le Méridien. Initially they were deployed at 300 properties belonging to the two groups worldwide. "Families that travel today are more active, more international and much more connected than before. Thus the way they travel has changed drastically," explained Brian Povinelli, Global Brand Leader for Le Méridien and Westin Hotels & Resorts.

The Kids Clubs at the two brands were thus refreshed to bring them up to date in terms of design and the brands' respective codes such as "eat well, play well, feel well, work well, move well and sleep well" pour Westin. Interactive activities are also offered to families to offer them a real experience at the destination, like catching crabs in Hainan and photography lessons in Barcelona. Le Méridien has also signed a partnership with Lego to offer a welcome gift to young guests over 12, while Westin created Imagination Playground spaces in partnership with KaBOOM.

Each of the two brands plans to launch this offer on the new markets, particularly in the United States, in the United Arab Emirates, Mauritius, Spain or Thailand. Westin will also inaugurate its biggest Kids Club at the Westin Tashee Resort in Taiwan at the beginning of 2016.

Also read:

  • The hotel industry is connecting with families through dedicated services

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