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Kyriad, “The who says better hotel”

4 min reading time

Published on 12/12/06 - Updated on 17/03/22

The goal of Kyriad’s most recent advertising campaign is to increase brand awareness. With a sense of humor, the television spots show a guest who obstinately refuses to leave his room. The conclusion of these films: “You’ll find it hard to leave”.This campaign emphasizes the quality of service and the comfort offered by the brand’s properties.

The number-three economy brand on the French market after Ibis and Campanile, the second economy brand owned by the Louvre Hotels group, Kyriad presents itself as a “two star plus”. This dynamic brand posts one of the strongest growths in revenue per available room on its market. And it can pride...

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