Opérations

plus

Kyriad, “The who says better hotel”

4 min reading time

Published on 12/12/06 - Updated on 17/03/22

Add

The goal of Kyriad’s most recent advertising campaign is to increase brand awareness. With a sense of humor, the television spots show a guest who obstinately refuses to leave his room. The conclusion of these films: “You’ll find it hard to leave”.This campaign emphasizes the quality of service and the comfort offered by the brand’s properties.

The number-three economy brand on the French market after Ibis and Campanile, the second economy brand owned by the Louvre Hotels group, Kyriad presents itself as a “two star plus”. This dynamic brand posts one of the strongest growths in revenue per available room on its market. And it can pride...

This content is for subscribers only. You have 80% left to discover.

Every week, the HON team brings you an expert look at the world of hospitality.

By becoming a member, you will have access to a complete ecosystem: exclusive content, jobs, etc.

BECOME A MEMBER

Already a member ?

For further

Every week, the HON team brings you an expert look at the world of hospitality. By becoming a member, you will have access to a complete ecosystem: exclusive content, jobs, etc.

BECOME A MEMBER

Sign up to add topics in favorite. Sign up to add categories in favorite. Sign up to add content in favorite. Register for free to vote for the application.

Already signed up? Already signed up? Already signed up? Already registered?