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A journey to the Isle of Breakfast

5 min reading time

Published on 22/01/07 - Updated on 17/03/22

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The times of a simple caffee and Danish have changed. Particularly in the mid and upscale categories where it is not rare for guests to leave the hotel for breakfast. This creates a new challenge for brands that are increasing their efforts and doubling the appeal of their breakfast offer to give guests every reason to stay…

For several years now breakfast has been gaining importance, to such an extent that it casts a shadow over lunch. It must be said that businessmen often prefer business breakfasts in order to optimize time and also to economize: even a copious breakfast is more affordable than a gastronomic meal...

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