Overtourism: a major challenge for tourist destinations

The health crisis has not revolutionised travel behaviour as everyone imagined, with overtourism still a phenomenon. As international tourism recovers, many destinations are once again saturated with...

How to make travellers dream in the post-Covid era?

The health crisis has had a major impact on the tourism sector, depriving people of travel and in fact tourist destinations of substantial economic benefits. But it was also an opportunity for the...

Spotlight on the Lyon metropolitan area

After closing the year with encouraging results for the month of December 2022, with a 63.3% occupancy rate, €104.40 average price and €66.10 RevPAR, the Greater Lyon hotel market has continued to...

VisitDenmark: events and the environment set to mark 2023 for the Scandinavian destination

During a meet-up for Nordic tourism operators in Paris in March 2023, Giulia Ciceri from VisitDenmark shared some notable upcoming events aimed to draw in visitors, as well as the country’s objectives...

Visit Iceland seeks to change traveller habits in 2023

As tourism returns to pre-Covid levels in Iceland, the country’s national tourism website has set itself the objective of encouraging visitors to stay longer and explore more of the island.

MIPIM 2023 and Film Festival, what are the results and prospects for Cannes?

The Cannes market can count on its event programme to fuel the performance of its hotels. According to MKG Consulting data, Cannes' hoteliers and their neighbours took full advantage of the 23,000...

The importance of (re)branding your destination - Part 3

Destination marketing goes far beyond a simple campaign highlighting the heavenly places of a given territory. There are many ways to promote a destination and many issues behind these marketing...

The importance of (re)branding your destination - Part 2

Destination marketing goes far beyond a simple campaign highlighting the heavenly places of a given territory. There are many ways to promote a destination and many issues behind these marketing...

The importance of (re)branding your destination - Part 1

Destination marketing goes far beyond a simple campaign highlighting the heavenly places of a given territory. There are many ways to promote a destination and many stakes behind these marketing...