August 2024: French hospitality between olympic growth and regional disparities

In August 2024, the French hotel sector was significantly influenced by the excitement surrounding the Paris Olympic and Paralympic Games. While the hospitality industry experienced a general increase...

August 2024 hotel trends: European markets show varied performance

In August 2024, the European hotel industry presented a range of performance trends, with countries demonstrating varied growth patterns in occupancy rates, ADR and RevPAR. More particularly, the...

When sports highlights hospitality brands – part 2

Employer brand, customer experience, loyalty programs, partnership with owners… Sponsoring is always a matter of choice and targets. Sport is one of many universe where hospitality brands and group...

Leveling up hospitality: Hotel groups embrace the esports revolution

The intersection of hospitality and esports has become increasingly evident as traditional hotel groups explore partnerships and sponsorships within the gaming sector. This emerging trend underscores...

When sports highlights hospitality brands

Being a premium partner of the Olympic Games, Accor managed to make the best of this big investment. The other hotel groups are also using the co-branding strategy to bring value to their customers...

After F&B, the hospitality industry focuses on wellness

There are as many reasons for travelling as there are travellers themselves, but one reason often comes to the fore: the quest for well-being. According to the Global Wellness Institute, this quest...

July 2024: a sporting start to the summer for the French hotel industry

July saw the start of the Olympic Games in Paris, as well as the Tour de France, and the French hotel industry performed well overall. While it may not have won the gold medal for visitor numbers...

July 2024: heatwave in the European hotel industry

Temperatures continue to rise across the Old Continent, and so does the performance of the European hotel industry. As we enter July, all indicators are up for both 2022 and 2023, confirming the...

Tourism in Europe faces shifts amid escalating climate change

Climate change has become an increasingly critical issue, impacting various sectors globally, with tourism being one of the most affected. Southern Europe is increasingly vulnerable to extreme weather...