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Omni-Channel Media Manager (F/M)

KEY OBJECTIVES

Define the omni-channel roadmap to create seamless end-to-end planning and activation levers to drive performance and consistent experience throughout path to conversion
Develop and manage cross channel projects based on sound knowledge, technical know-how and advanced analytics capabilities to deliver according to release schedules and budget limitation 
Build and enhance collaboration and support mechanics with internal and external stakeholders to ensure alignment, consistent planning and execution at all levels
Contribute to the overall eCommerce strategy, performance and profitability of the company

ROLE & RESPONSIBILITIES

• Define and develop omni-channel framework from concept to planning, from development to optimization, from implementation to tracking and measurement 
• Build and enhance omni-channel capabilities within the eCommerce function to underpin performance framework and reduce complexity of technical implementation
• Engage and build strong business relationship with DX, IT, RevOps, Marketing, Social, CRM Loyalty, Regional Teams, Digital Agency, Analytics and extended partners to ensure full alignment and common synergies towards achieving business objectives
• Manage project lifecycles from the outset through process documentation, development, deployment, UAT testing, production and post-production stages to ensure the deliverables are on budget and within the defined timeline
• Map out project needs, resource requirements, timeline and dependencies based on sound knowledge and clear rationale to support business process efficiency
• Liaise with the Channel Leads, Ecommerce Market Managers and Digital Agency to develop a holistic omni-channel media approach based on opportunities and return
• Enhance existing business processes when it comes to communication, coordination, planning, operation, deliverables, reporting, partner onboarding and new openings
• Identify cross channel opportunities based on changing customer needs, technical landscape, emerging trends, internal and external factors to refine the omni-channel capabilities continuously
• Work closely with the Analytics Lead, BI and Digital Agency to identify opportunities and future needs that can serve short, mid and long-term commercial needs
• Support website migration, new vendor onboarding, tagging and deployment process 
• Conduct regular project reviews with key stakeholders and business leaders to provide progress, actions and deliver key milestones and adjust based on changing business needs to mitigate risks and reduce ambiguity
• Participate in cross functional business and channel meetings with key stakeholder (eCommerce, DX, BI, RevOps, Marketing, CRM, Social) to ensure new solutions are deployed and followed consistently based on defined framework 
• Define omni-channel media and project governance process to align planning and execution to underpin commercial success
• Support seasonal, local, global and ad hoc campaigns with designated digital media agency within the framework defined by the RHG eCommerce to broaden reach and drive profitable business
• Work closely with both internal stakeholders (Hotel teams, Marketing, eCommerce, Sales, Distribution, Revenue Management, CRM, Social, PR, hotels, etc.) and external parties (agencies, media owners, commercial partners, etc.) to manage, facilitate, and coordinate all aspects of digital marketing activities


PLANNING & DELIVERABLES

• Liaise with the channel leads, digital agency and eCommerce Market Manager, quantify cross channel opportunities and budget allocation with expected return
• Define cross channel media planning process to ensure timely deliverables and end-to-end consistency across all stages
• Outline new concepts, define budget needs and map out milestones for existing and new business opportunities 
• Own and lead the business planning process for omni-channel success
• Identify quick wins and mid to longer term opportunities with defined activation levers
• Manage monthly revision and ad hoc requests within the defined RHG eCommerce process without disrupting operational excellence and deliverables
• Lead feeder market planning with the eCommerce Team to ensure the right focus on a market level from a localization perspective based on needs and opportunities
• Review cross-regional and hotel level plans to ensure the right channel mix and integrated approach to planning and execution 

SKILLS AND EXPERIENCE

• University degree
• Minimum 3 to 5 years of experience of omni-channel ecommerce and media experience is mandatory
• Solid experience in agile, PMP prince2, CSM or similar methodologies (preferably certified) 
• Solid quantitative and research skills with great attention to details
• Excellent verbal and writing communication skills at all levels
• Thrive in a fast-paced environment with the ability to multi-task and meet strict deadlines 
• Passionate about online marketing and advertising and stay up-to-date on the latest digital media trends. Identify, test and apply new trends as appropriate for the business to find new growth opportunities 
• Good understanding broader digital marketing ecosystem
• English is a must; additional languages would be beneficial 
• Experience in web analytics tools, preferably Adobe Analytics
• Excellent in using Microsoft Office (particularly excel and power point) 
• Problem solving skills and ability to think outside the box
• Prioritize daily, weekly, monthly, quarterly and ad hoc workloads and tasks
• Results oriented with a particular focus on performance and efficiency 

Required Skills

  •  Agile
  • Project Management
  • Attention to details
  •  Analytical skills
  •  Media Strategy
  •  Online Media
  •  Digital Marketing Channels
  •  Digital Strategist
  • Cross channel Marketing
  • Omni-channel planning

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