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Mercure - Marketing Executive – AccorHotels UK & Ireland

AccorHotels, the world's leading hotel operator and market leader in Europe, is present in 92 countries with more than 3,500 hotels and 450,000 rooms. With more than 160,000 employees in AccorHotels brand hotels worldwide, the Group offers to its clients and partners nearly 45 years of know-how and expertise. A portfolio of strong brands Accor provides an extensive offer including complementary brands—from luxury to economy—that are recognized and appreciated around the world for their service quality: Sofitel, Pullman, MGallery, Novotel, Suite Novotel, Mercure, ibis, ibis Styles, ibis budget, hotelF1 as well as Thalassa Sea & Spa.

Want to join our Head Office team? The Marketing department is now recruiting for a Mercure Marketing Executive – AccorHotels UK & Ireland based in a brand-new office in Hammersmith, West London which is about a 3 minute walk from the underground. We are looking for a person who is passionate, motivated and has an eye for detail, keen to learn and willing to contribute positively to the organisation as a whole. Mercure Marketing Executive – AccorHotels UK & Ireland is a vital role as you will be in involved in building the brand’s awareness, improve the Mercure brand perception, strengthen the brand positioning and supporting key stakeholders are the essentials of the role. Below are the key duties and responsibilities associated with the role;

Your Mission :

You will work with the Marketing Manager-Mercure Hotels to implement the plan of activities.

Strategy, planning and implementation
• Assist in the development of marketing and implementation plan for the year
• Support with building the ICP (Integrated Communication Plan), in connection with key stakeholders
Brand awareness, promotions and communication
• Support the Marketing Manager to help co-ordinate potential awareness campaigns
• Coordinate tactical campaigns (offer, creative, loading content) with relevant stakeholders
• Support the consistent promotions and communications of the brand internally and externally
• On-going creative activities involved: brief, liaison with agency
• Coordinate with the PR manager and your line manager on all public relations initiatives and events
• Coordinate with brand partnership Manager on all partnership initiatives to ensure set up and communicated to relevant stakeholders
• Communicate regularly to the network about marketing activities and support hotel marketing needs

• You must think and act as the brand guardian! You must ensure that your network of hotel is compliant with the brand and be a source of improvement, change and adaptation to the local market needs
• Support brand product implementation (welcome project, uniform, amenities, music-on-hold, etc.)
• Manage daily hotel requests
• Assist with the roll out and implementation of product and brand evolution (including new hotels opening marketing plan, visibility reports)
• Liaise with the Quality Manager on all the product evolutions
• Keep the quality audit book up-to-date

Distribution and content management

• Support new openings/ refurbishment (pre-opening activities, photo-shoot, opening kit, campaign launch)
• Management of the brand website content/ CMS loading
• Image library management
• E-communications (Ecards and Enews) content and image uploading
• Lead social media strategy and implementation with agency
• Ownership of Tars descriptions
• Understand brand digital performances
• Work with the web and distribution colleague in the UK Web and in-hotel visibility management

• Follow-up budget and invoicing/ payment process
• Manage budget tool
• Manage printed stock
• Check global translations for Paris
• Update on a regular basis for internal stakeholders

Your Profile

What are we looking for?
• A friendly, customer focused attitude
• Bachelor Undergraduate Degree in Marketing
• Min 2-3 years’ experience in Marketing
• Proven English verbal and written communication skills
• English copywriting is essential
• Eye-for-detail
• Ability to manage projects
• Budget management skills
• Extremely well organised person
• Good knowledge of Microsoft PowerPoint, Excel and Word

Status : Full-time

Location : Central London / West End, England, UK

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