Position summary: This is your chance to be part of an in-house Commercial Services team that propels Hilton's sales, revenue management, distribution, call center, and analytics functions! As a Manager, Distribution Optimization, you will support these areas which are at the core of Hilton's "commercial engine" and are important to Hilton's ability to achieve profitable growth. On the Global Distribution team reporting to the Director, Third Party Distribution EMEA, you will support the execution of the global distribution strategy primarily in Europe, Middle East and Africa with exposure to some global initiatives.
Job Summary
What will I be doing?
As the Manager, Distribution Optimization, you will drive constant performance optimization, identify opportunities to increase channel and segment profitability, and activate channel levers to strategically move business across the distribution space within EMEA and globally. You will also analyze data and develop innovative solutions to stay ahead of the competition.
The position will oversee the day-to-day optimization of visibility boosting initiatives and programs for Online Travel Agencies (OTAs). The primary responsibilities include owning the end-to-end regional campaign management of channel marketing programs (via Hilton Elevate), report generation and analysis, stakeholder engagement and hotel consultation.
Your strategic and actionable recommendations will be imperative to improving our distribution efforts. You will draw these recommendations from continuous analysis of performance marketing channels while identifying key trends.
Your success in this role will depend on your deep understanding of the third-party distribution space, including evolving technologies and platforms. You will bring a highly analytical and detail-focused work ethic with a strong command of data capture techniques. You will also bring project management experience, commercial mindset, a drive to innovate and a hunger to improve scalable business processes.
More specifically, you will:
• Establish a reputation as a third-party channel expert, acting as a catalyst for best practice solutions via channel tools and resources.
• Drive data-driven problem solving and best practice solutions.
• Lead, assess, and make recommendations on online third party placements, product mix and content to solve complex marketing challenges
• Define and articulate project and campaign goals to both Hilton and external stakeholders in the form of presentations and reporting to drive actionable recommendations
• Enact self-sustained hotel end user performance consultations through visual playbooks available by online knowledge centers and cyclical communication assessments
• Partner with cross functional including Commercial, Compliance and Operations to drive insights in the delivery of objectives.
• Play a lead role in introducing solutions to project roadblocks; you will work with relevant internal and external stakeholders to mitigate risks and handle resolution
• Develop benefit measurements to evaluate the effectiveness of initiatives, products and associated business processes. This includes developing a framework to analyze and quantify the impact of product decisions on key business performance metrics
• Provide recommendations to improve third party distribution by locating trends via self-service tools and engaging data analytics teams. You will oversee channel performance data at a granular and macro level
• Build, track and monitor channel and campaign-specific online marketing performance
• Prepare and consolidate strategic analyses on new distribution opportunities through researching and analyzing both internal and competitive intelligence
• Formulate recommendations to optimize channel mix by identifying enhancements within existing relationships while fostering development in new partnerships
• Assist in developing department goals, plans and budgets
What are we looking for?
The success in this role will demonstrate itself through the following attributes and skills:
• Analytical storytellers able to simplify complex business challenges into clear-cut solutions that are in line with an outlook towards change, development, and growth.
• Resourceful self-starters that are passionate towards implementing goals, displaying strong market acumen, and able to roll-up analysis into prioritized insights.
• Accountable individuals who take on an ownership mindset and thrive in a fast-paced, complex global environment
• Collaborative teammates who build positive relationships, exhibit tact and earn trust
• Organized planners who give incredible attention to detail, have a real passion for data, are business-minded and are technically savvy
• Experienced project managers who handle multiple initiatives simultaneously with creative problem solving skills
• Interpersonal communicators who will positively influence stakeholders, with the ability to communicate effectively at all levels.
To fulfill this role successfully, you should demonstrate the following minimum qualifications:
• BA/BS Bachelor’s Degree
• Three to five (3-5) years of related experience
• Expert in hotel performance metrics as it relates to revenue distribution in rooms, meetings, and events
• Experience with data visualization and project management
• Proficiency in Windows and Microsoft Office applications.
• Able to travel 10% of the time.
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