Position Statement: The main purpose of the Groups, Conference & Events Sales Executive role is to maximize new business opportunities for Hilton Glasgow whilst driving revenue opportunities from all commercial departments. You will have a key focus on our Individual Business Travel (IBT) & our Local Scottish market. You will develop strategies and activities to retain and grow our business across assigned sales-influenced segments and will be responsible for identifying new business opportunities whilst creating strong relationships with existing customers, you will also be responsible for creating & implementing an effective sales plan to support the achievement of the overall hotel budget and be a valued team player within our commercial team. The role suits a dynamic, driven, self-starter, who wants to join an exceptional commercial team with the capacity to grow and develop a career in hospitality.
Position Summary:
- Account Management of assigned IBT partners, including UK & International corporate clients & TMCs, whilst seeking out new opportunities to drive revenue
- Answer customer queries in a prompt and professional manner; build strong relationships with customers to fully understand their needs.
- Analysis of market trends and competitor activity to identify business leads including hotelligence and local area mapping
- Showcase the hotel through innovative site inspections, sales events and familiarization trips
- Prepare proposals and contracts in accordance with current business & pricing needs
- Produce accurate and timely reports and presentations that meet the needs of the Sales Director and senior management
- Identify opportunities for TMC networking & development of un-managed TMC relationships utilizing H360
- Identify key customer opportunities and build a plan to deliver a rate premium above fair market share
- Position the hotel to the market with a focus on new business development
- Maintain existing client base whilst growing our share of the business
- Drive conversion of direct enquiries
- Create & coordinate prospecting and sales blitzes
- Create & coordinate Bring Back Old Business blitzes
- Review all segments to identify any un-explored opportunities across all market segments with a heightened focus on Aircrew, Corporate & Group
- Continually audit our business mix to ensure we have the right business segments to deliver exceptional results
- Attend and participate in sales initiatives, customer appointments & tradeshows as required, sharing the story of the Hilton Glasgow and drive business into the hotel
- A proactive networker with a focus on building and developing local contacts
- Participate in commercial meetings and contribute to commercial strategies and actions related to IBT, social & business events within the Scottish Market
Measurement (Target):
- Sales Incentive Plan target for Sales Manager
- Hotel performance to budget
- Sales Influenced Segments
- Individual performance, IBT/MICE targets as agreed by DOS / Commercial Manager
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