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Intercontinental Hotels & Resorts - Director Sales & Marketing - London The O2

More rooms in more places than any other hotel company. IHG hotels provide more than 674,000 guest rooms globally, serving over 150 million guests each year. Our family of nine trusted brands range from the friendly comfort of a city-center Holiday Inn® hotel to the luxury of an award-winning InterContinental® resort.

At InterContinental Hotels & Resorts® we want our guests to feel special, cosmopolitan and In the know which means we need you to: Be charming by being approachable, having confidence in what you do and showing respect for different cultures and perspectives Stay in the moment in order to understand and anticipate your guests needs, be attentive to the details and take ownership of getting things done Make it memorable by using your knowledge to share personal recommendations and experiences and using your unique personality to create moments that make people feel special 

Your mission :


Director Sales and Marketing Develop and implement sales and marketing strategies for the hotel to ensure revenue and room night sales goals are achieved, sales and marketing strategies are set, tactical plans are created and implemented, and results are monitored and achieved.

Duties and responsabilities - Financial Returns :

  • Achieve budgeted revenues and personal/team sales goals and maximize profitability.
  • Participate in the preparation of the annual departmental operating budget, the hotel marketing plan and business plan, and financial plans
  • Create and implement sales plans that drive measurable incremental occupancy, increase average rates, increase volume, food and beverage and banquet sales
  • Review monthly reports and sales forecasts to analyze current/potential market and sales trends, coordinate activities to increase revenue and market share and monitor performance to ensure actual sales meet or exceed established revenue plan
  • Create and develop special events and sales blitzes to showcase the hotel to potential clients.
  • Attend trade shows and major market events locally and nationally to promote new business and increase sales and marketing opportunities for the hotel. 




People: 


  • Direct day to day sales activities, plan and assign work, and establish performance and development goals for team members
  • Provide mentoring, coaching and regular feedback to help manage conflict, improve team member performance, and recognize good performance
  • Educate, train and motivate sales and marketing teams to achieve hotel revenue goals
  • Ensure staff has the information, market data, tools and equipment to successfully carry out job duties.
  • Develop and maintain relationships with key clients and outside contacts (example: guests, airliners, wholesalers, travel agencies, ad agencies, local community groups) in order to produce group and/or convention business, to include room sales, food and beverage sales, and catering/banquet services. 


Guest Experience: 


  • Provide guests with information (example: loyalty programs, area attractions, restaurants, facility information) to enhance guest experience.
  • Schedule conventions and/or business group activities at the hotel and coordinate with other hotel-level departments to facilitate services agreed upon by the sales office and prospective clients.
  • Communicate to appropriate departments all pertinent information requirements and special needs for arriving VIP’s, large groups, and other key guests.
  • Lead marketing efforts to up sell guests on hotel services, offerings, and amenities.


Responsible Business:


  • Identify operational problems that reduce the effectiveness of marketing activities and overall hotel sales performance and work with appropriate department on solutions
  • Develop awareness and reputation of the hotel and the brand in the local community, may serve as the hotel representative for media related inquiries
  • Work closely with key business leaders, officials, and representatives of local community groups within the city to ensure constant high profile exposure for the hotel
  • Effectively communicate and market aspects of the hotel that are sustainable or ""green"" and use information to gain new business opportunities
  • Work with advertising agencies, consulting firms, and vendors to maximize advertising investments and ensure ads represent brand identity
  • Perform other duties as assigned
  • May also serve as manager on duty. 


Accountability: 


  • This is the top sales and marketing job in a large, full service, luxury, resort, or major flagship hotel.
  • Hotel may have multiple sites and facilities, high volume catering and/or convention facilities, and a large number of VIP and special service guests 
  • May manage a large number of professional level and administrative sales, catering, and/or convention employees.






Your profil : 


  • At least 5 years of large MICE space sales experience and experience in a hospitality, hotel sales and marketing setting, with direct management experience over a sales team
  • Strong knowledge of local businesses and business trends required
  •  Bachelor’s degree, higher education qualification or equivalent in marketing or a related field. 
  • Must speak fluent English
  • Other languages preferred.

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