L'entreprise : B&B HOTELS MONTROUGE - Siège social. About B&B HOTELS : Founded in Brest in 1990, B&B HOTELS is one of the most important economic hotel groups in Europe. It has a network of more than 750 hotels in 15 countries, in Europe and Brazil. B&B HOTELS grew exponentially since 2022 with the opening of more than 150 new hotels, and intends to continue this dynamic in 2024. Positioned in the value-for-money segment, B&B HOTELS is committed to offering its customers comfort and quality at the best value for money. Empathy, smart simplicity, improvement, integrity and inclusion are the founding values of the Group. B&B HOTELS is also actively committed to Corporate Social Responsibility. To meet consumer expectations and give credibility and transparency to its actions aimed at having a positive social and environmental impact, B&B HOTELS is now certified in sustainability by the independent organization SOCOTEC. Our ambition: 3,000 hotels in 10 years
Description du poste
Role Overview:
The Customer Activation Product Owner is part of the Group Product team to deliver the assets for our 15 countries and more than 750 hotels worldwide. As a Customer Activation Product Owner, he/she will be in charge of the Customer Activation Roadmap in order to develop and implement customer activation strategies. He/she will focus on delivering ROI driven activation use cases, using marketing automation tools. He / she will also be in charge of the Salesforce marketing cloud roadmap.
Key Responsibilities:
- He/She organizes and prioritizes the Customer activation roadmap according to strategic business priorities by :
Defining and updating his/her roadmap in perfect alignment with business priorities with relevant stakeholders
Establish and manage subject prioritization through business workshops, refinement sessions, or any other operational committee
Informing about roadmap evolutions, in case of changes
Aligning roadmap of his domain with other POs, in order to manage potential dependencies
- He/She will manage the consolidated backlog of the Customer activation team (bugs and enhancements), including the activity of the Salesforce marketing cloud solution as well as for all the transactional e-mails sent via the digital platform.
- He/ she will ensure a delivery on time, on budget and with the right quality (including figures consistency checks)
- He she is able to drive solution implementation to create more value (personalization, Notify …)
- He/She provides both technical and functional guidance to the team.
- He/She has to analyze and understand user needs related to customer stimulation, loyalty programs benefits
- He/She designs robust customer journeys, including fully digitalized journeys with loyalty program benefits respecting the legal constraints of each country
- Challenge and collaborate with the technical team on architecture, design, and development choices.
- Collaborate closely with the Digital Factory teams, Data team, Data Science, and Business Intelligence teams.
- Communicate on a regular basis with Regional Marketing directors about evolutions of the solution
Description du profil
Skills & experience we are looking for:
- 5 -10 years experience as a Product Owner, ideally with a background in customer activation or digital marketing.
- Deep understanding of Agile methodologies, with a proven ability to craft clear user stories and acceptance criteria.
- Strong stakeholder management and communication skills, essential for effectively prioritizing tasks and setting clear deadlines.
- Proficiency in marketing automation tools and CRM systems such as Salesforce Marketing Cloud; additional technical skills in marketing technologies are highly valued.
- A results-oriented approach, focusing on achieving measurable KPIs.
- English working language
Salaire et avantages
Salaire : Salaire selon profil
Date de démarrage souhaitée : dès que possible
Référence : AC1255NV
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