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Director of Sales & Marketing - Sofitel Philippine Plaza Manila

Plans, directs and evaluates the Hotel’s Sales & Marketing activities and financial operations which includes Room Sales, Catering & Convention Sales and Food & Beverage promotions to maximize profit potential.

Directs the development of effective Public Relations, Advertising and Promotional campaigns utilizing a variety of media including Digital Marketing.

Evaluates changes in guest needs, guest mix and competitive set to recommend appropriate product/service and operational changes as necessary.

Reports directly to the Hotel’s General Manager and leads a team of 52 employees.

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