Access the main content

Job offer advertisement

AccorHotels - Senior Marketing Manager Innovation Lab (Multiskills) - Paris Odyssey

The mission of the “Marketing Innovation Lab team” is to generate, proof test and prepare for implementation of disruptive ideas generating business and buzz across AccorHotels group and brands.

Your missions :

Boiler Room of Ideas

  • Organise the “Watch &Collect innovation group” across 6 regions and in/outside the industry/Accor
  • Organise and coordinate the marketing innovation process transversally across teams and regions
  • Collect and organize ideas even if project lead is elsewhere (i.e. brand content or UK)
  • Generate new concepts / products or services / business models
  • Initiate thinking and formalize briefs, lead feasibility studies
  • Innovate in co-construction with target clients (e.g.. Millenials but not only)
  • Set up POCs and Pilots (if successful POCs) with BMC
  • Coordinate and monitor Pilots then deployment of pilots with OPS
  • Initiate work streams required to push further project feasibility: distribution, legal..
  • Ensure innovations benefit as many brands as possible (transversally, hybridity…)

Prepare deployment

  • Validate deployment through Marketing Innovation Lab Steering Committee (Comex level)
  • Prepare deployment tools for marketing/operations teams
  • Hand over deployment to Brand Marketing committee
  • Works in a transversal and multi task/project mode

Your profile :

  • Strategic oriented and analytical mind
  • Excellent communications skills 
  • Ability to work transversally
  • Ability to influence 
  • Good synthesis and autonomy skills
  • Level of Education: Master / MBA
  • Areas of study: Marketing
  • Professional experiences: 6 to 10 years
  • Languages essential: French (Primary tongue), English (Working level)

Additional information :

  • Job Level: Job
  • Fixed-term contract: No
  • Status: Full Time
  • Anticipated Start Date: 01-04-2016

Connectez-vous pour postuler

Sign up to add topics in favorite. Sign up to add categories in favorite. Sign up to add content in favorite. Register for free to vote for the application.

Already signed up? Already signed up? Already signed up? Already registered?