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AccorHotels - Director of Brands – Luxury & Upscale - Greater China

AccorHotels, the world's leading hotel operator and market leader in Europe, is present in 92 countries with more than 3,500 hotels and 450,000 rooms. With more than 160,000 employees in AccorHotels brand hotels worldwide, the Group offers to its clients and partners nearly 45 years of know-how and expertise. A portfolio of strong brands Accor provides an extensive offer including complementary brands—from luxury to economy—that are recognized and appreciated around the world for their service quality: Sofitel, Pullman, MGallery, Novotel, Suite Novotel, Mercure, ibis, ibis Styles, ibis budget, hotelF1 as well as Thalassa Sea & Spa

Your Mission

  • Manage the Brand Marketing team
  • Hotels Marcom know How delivery and stakeholder engagement
  • Build yearly Marketing plans by segment and by brand
  • Manage yearly Marketing budget for Greater China
  • Define Brand positioning respecting each brand DNA
  • Manages China Point of Sales
  • Brand communication (advertising design, hotel collaterals, photo- shooting…)
  • New hotel opening organization and hotel animation/promotion
  • Media plan (off-line) for new opening or existing hotels

Your Profile

  • Excellent organizational skills
  • Demonstrated ability to lead and guide people
  • Excellent knowledge of Online business (online retail and transaction business, ideally online travel)
  • Minimum 5 experience in online marketing & business development
  • Be revenue focused & be able to implement strategies to meet agreed revenue targets
  • Be analytical, be able to present conclusions and make recommendations
  • Good English & Chinese written and verbal communication skills
  • Extremely pro active with all activities
  • Be able to work on tight schedule , deadline, independently and effectively

Fixed-term contract : Yes
Duration of fixed-term contract (in months): 36
Status : Full Time
Location : Accor Greater China Corporate Office

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