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Marketing Manager - Fairmont Château Lake Louise

Under the leadership of the Director of Sales & Marketing and collaborating with the PR and Content Manager, key responsibilities will include planning, creating, executing and supporting the hotel, Canadian Western Mountain Region and corporate in all marketing efforts, with the goal of increasing destination awareness and maximizing revenue. This role will specialize in digital marketing in supporting the hotels key revenue streams by implementing strategies to increase web traffic, engagement and conversion. Oher responsibilities include all in-house marketing creation and support to ensure brand consistency and messaging within the hotel.

What is in it for you:

  • Experience living in Banff National Park in the iconic location of Lake Louise
  • Subsidized staff accommodation provided on-site for full time status
  • Access to our Lifestyle Program activities
  • One duty meal in our newly renovated staff cafeteria
  • Competitive extended benefits package including medical, vision and dental for full time permanent status
  • Employee Travel Program
  • Comprehensive Wellness Platform (LifeWorks)
  • Discounts on food & beverage/fitness centre/spa/golf
  • Opportunity to develop your talent and grow within Fairmont Chateau Lake Louise and over 5,100 properties with Accor

What you will be doing:  

  • Plan, coordinate & execute key marketing campaigns for all business segments (leisure, group, tour, wedding, wellness, food & beverage, spa)  
  • Prepare campaign re-cap reports showing performance, ROI and learnings
  • Create, review, asses and present monthly digital analytics reports along with insights and recommendations
  • Strategically prepare and execute media buys for digital and print, working with key partners and suppliers
  • Manage Fairmont property website along with all hotel microsites focusing on UX and SEO
  • Design ad creative for campaigns (print and digital)
  • Liaise with partners on seasonal marketing strategies (Travel Alberta, BLLT, Ski Louise, etc.)
  • Create and oversee all hotel and corporate email marketing
  • Responsible for all guest facing signage (elevator posters, guestroom TV’s, weekly and seasonal resort guides, pre-arrival communications, digital displays, welcome booklets, etc.) – including design, coordination and printing
  • Produce copy for websites, digital advertising, print advertising and in-house collateral
  • Promotes and adheres to Fairmont Brand Standards in all guest facing material
  • Assist Content Marketing Manager with posting to social media channels (Instagram, Facebook, Twitter, LinkedIn Pinterest, YouTube)
  • Active participant in hotel rev pro meetings and other such activities to innovate, create and review marketing opportunities and content creation (and or use).
  • Participate in hotel events, festivals and seasonal activities to maximize social media and content generation opportunities
  • Working with Content marketing manager and hotel executive team, support Talent & Culture marketing efforts including content creation, social channel management, microsite updates and assistance with monthly reporting (similar to guest marketing efforts)
  • Provide marketing support to the group sales and tour/travel sales teams, special events and wellness. This includes support towards sites (in person and virtual)
  • In coordination with the DOSM, various duties when and as they arise based on hotel business needs.

Your experience and skills include:

  • Marketing, Graphic Design, Communications, Digital/Online Marketing post-secondary education
  • Previous hotel marketing experience required
  • Excellent knowledge and proficiency of Microsoft Office (Outlook, Word, Excel, Powerpoint)
  • Previous Graphic Design experience using Adobe Creative Suite (InDesign, Photoshop, Illustrator), portfolio samples will be requested
  • Knowledgeable in CMS tools (Wordpress, Wix, Custom Builds)
  • Experience creating SEO, SEM and PPC campaigns
  • Experience managing programmatic display, remarketing, and paid social campaigns
  • Googles Analytics certification required 
  • Understanding of email campaign and database management
  • Articulate, self-motivated, energetic team-player
  • Knowledge of commercial printing processes and techniques
  • Management of third party vendors and suppliers
  • Project management expertise 

You may be required to work on holidays, weekends, overnights and other non-day shifts. Submission of your application to Fairmont Chateau Lake Louise indicates that you are able to meet these requirements as needed.

Your team and working environment:

  • Fast-paced, upscale, luxury hotel
  • Close proximity to multiple ski resorts in winter and world-renowned hiking trails in summer
  • Hospitality employees worldwide making this a great place to develop lifelong connections   

Visa Requirements: Must be legally eligible to work in Canada. The hotel is unable to assist candidates in obtaining Canadian work authorization.

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