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Data Manager - Business & CRM analytics (M/W) - Siège Accor

ACCOR GROUP:

Accor is a world leading hospitality group consisting of more than 5,200 properties and 10,000 food and beverage venues throughout 110 countries. The group has one of the industry’s most diverse and fully-integrated hospitality ecosystems encompassing 42 luxury, premium, midscale and economy hotel brands, entertainment and nightlife venues, restaurants and bars, branded private residences, shared accommodation properties, concierge services, co-working spaces and more. Accor’s unmatched position in lifestyle hospitality – one of the fastest growing categories in the industry – is led by Ennismore, a creative hospitality company with a global portfolio of entrepreneurial and founder-built brands with purpose at their heart. Accor boasts an unrivalled portfolio of distinctive brands and approximately 260,000 team members worldwide. 68 million members benefit from the company’s comprehensive loyalty program – ALL - Accor Live Limitless – a daily lifestyle companion that provides access to a wide variety of rewards, services and experiences. Through its Planet 21 – Acting Here, Accor Solidarity, RiiSE and ALL Heartist Fund initiatives, the Group is focused on driving positive action through business ethics, responsible tourism, environmental sustainability, community engagement, diversity and inclusivity.

GLOBAL HOTEL DEVELOPMENT:    https://group.accor.com/en/hotel-development

The position offered sits in Accor Global Hotel Development Division:

  • developing new hotels worldwide (1 hotel open and 2 hotels signed per day pre COVID)
  • animating a community of >160 developers in > 30 countries

GLOBAL DEVELOPMENT MARKETING:

The Global Development Marketing & Partner Relationships service is accountable for 4 below pillars:

  1. Delivering accurate assets, training & support to developers to pitch Accor Brands & Solutions
  2. Data management, business development & CRM Analytics
  3. Animating partner loyalty programs with existing hotel owners (60% of our development)
  4. Prospecting new partners, owners and investors

MISSION:

The Hotel Development Data Manager reports to the SVP Global Development Marketing & Partner Relationships. He/she contributes to the definition of the strategy of above pillar N°2 and is accountable for the execution of related action plans. He/she evolves in a B2B2O universe.

  • Data Analytics: Business Development data reporting & partners profiling
  • Data Quality: Partners’ database management & stewardship
  • Business ownership: WeMax global partner CRM (Microsoft Dynamics)
  1. CRM Strategy to support Group development
  2. Business Intelligence Analytics component to be implemented (KPI’s, dashboards…)
  • Animation: WeMax champion community & WeMax Challenge

Key interlocutors: Developers as users, Digital Factory as product owner

EDUCATION & SKILLS:

  • Business school/ Engineer / BAC + 4/5 years equiv. MBA
  • 5 years experience minimum, 1st experience in data
  • Fluent in English and French
  • Analyst, methodical, rigorous
  • Data culture & process
  • Database and software skills (from big data CRM Microsoft Dynamics to insights: Excel+, power point) analytics tools: Power BI, Tableau…

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