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Italian clientele: the market is “al dente”

7 min reading time

Published on 20/11/07 - Updated on 17/03/22

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Despite the undeniable charm of their own country, Italian tourists hardly shun leaving the home front to explore the world. However, they tend to prefer neighbouring destinations – to the great advantage of border countries.While young people lend themselves most willingly to travel, with many school-related trips, the strongest growth could be observed among upscale clientele.

With a holiday departure rate of 52% and nearly 11 million leisure trips each year, transalpine clientele represent a market that needs to be relied on. Particularly for professionals on the Old Continent where 76% of all tourists who travel abroad go. Africa ranks second with 13% of arrivals, while...

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