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The irresistible rise of New World wines

4 min reading time

Published on 25/01/06 - Updated on 17/03/22

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French wines are slowly losing their positioning as indisputable world leader, both qualitatively and quantitatively. New markets are turning to wine, with the United States in the lead. And wines from the Southern Hemisphere are well rooted. Moderately priced with efficient marketing, large productions: everything plays in favour of these ready-to-drink wines.

So is France’s gastronomic and wine making supremacy feeling threatened? After attacks on France’s culinary creativity, its wines are entering into competition with “exotic productions”. Robert Parker, the influential American critic, affirmed to Paris-Match recently that “France will always be the...

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