
After the strong decreases in average daily rate recorded in 2009 (-8% in countries in the European Union), the year 2011 confirms the renewed activity observed in 2010. Despite a slump in growth over the last months in 2011, average daily rates remain up. With the return to activity, business clientele have made their way back to most European markets.
The United Kingdom, France, Germany, Belgium and the Netherlands all fully benefit from this renewed business to leverage average rates across all segments. To a lesser extent, the German upscale category is enjoying renewed hotel activity thanks to stimulating demand by lowering prices, while...
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