After the brutal drop in revenues of European properties, a new cycle is underway. MKG Hospitality’s annual study of rack rates in 2010, which will be published this month, has just confirmed the return to activity. Europe’s hotel industry has come back up for air and, consequently, has a wider maneuvering margin in terms of rates. Although certain countries are still under pressure… this complete study offers analyses of rate positioning by hotel chain, price differential according to category and country, relationship between average daily rates and rack rates, the change in these prices over time, an analysis in function of peak and off-peak seasons, monthly changes in prices by major European destination… Here is a sampling.
The moroseness that reigned last year, evidenced by sharp drops in rack rates for the 3* and 4* segments, progressively faded over the year 2010. As the return of Business clientele confirmed itself, European hoteliers progressively proved to be more entrepreneurial. The comparative analysis of two...
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