If hotel investment is attracting so much interest, it's because it's driven by a market that has demonstrated an astonishing capacity to react after the severe health crisis of 2020-2021. Supported more or less vigorously around the world by governments aware of the economic weight of tourism, hospitality has held strong, without collapsing as might have been feared. Where the work tool has been preserved, commercial accommodation professionals have managed to exploit, in the best sense of the word, a frustration of travel accumulated over many months.
In the name of local tourism or revenge travel, domestic and international stays showed remarkable growth starting in 2022, and revenue benefited from a broad acceptance of significantly higher average prices. The 2023 performances eventually caught up with and even surpassed the record levels of...
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