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#HAF "Events: European capitals of culture also have a notable impact."

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Published on 06/12/24 - Updated on 11/12/24

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Sylvie Bergeret, Director of Studies at MKG Consulting, presented the impact of events on destinations and hotel investment decisions. By analyzing examples like the 2024 Paris Olympics and those in London, she demonstrated how these events can transform destinations, stimulate the local economy, and influence hotel performance.

After an exceptional summer marked by global attention on Paris, Marseille, Lille, and even Châteauroux, Paris' results during the 2024 Olympics were remarkable, with a RevPAR multiplied by 2.51, a 120% increase in average price, and an increase in occupancy rate. However, it is important to note...

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  • MKG Consulting Paris
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