Join us on 28 November 2024 for Hospitality Day by Hospitality ON. As part of the Hospitality Asset Forum, take part in the BrainTrust sessions designed by MKG Consulting. Please note that places are limited as these are working sessions – it’s first come, first served.
There’s still time to participate in Hospitality Day and join the Hospitality ON ecosystem.
BrainTrust MKG – what is it?
In the wake of the 1929 crisis, Franklin D. Roosevelt decided to surround himself with the brightest minds to revive the American economy, giving birth to the New Deal. Nearly 100 years later, MKG aims to support the hospitality sector as it reinvents itself and faces increasingly numerous challenges in this period of permacrisis.
In practical terms, MKG’s teams select key themes for the sector, and participants engage in workshops to discuss these themes. This year, we’re pleased to welcome a future event dedicated to topliners.
What are the topics?
- In a world of hospitality where asset optimisation techniques are becoming mainstream, how can we continue to deliver 5-star returns?
- What new elements should be integrated into a hotel project or concept?
To enhance the guest experience, optimise operations, add property value, and initiate a virtuous cycle? - Tactical marketing versus a strategic approach: which model is the most virtuous in view of OTAs' market share for building customer capital?
There’s still time to participate in Hospitality Day and join the Hospitality ON ecosystem.
Click here for the full Hospitality Day programme
Paris
