IHG developped strongly in Europe over the past few years. New brands, new territories. How does the VP development see it for the next years?
An example of IHG's strategy is the fruitful alliance between Europe’s leading real estate company Covivio and Europe’s 3rd largest hotel group to conquer the United Kingdom. This partnership aimed to re-brand 12 upscale properties in the United Kingdom and create a new hotel. An almost obvious marriage.
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