Gramado is about to welcome the W by Marriott brand

2 min reading time

Published on 25/08/20 - Updated on 17/03/22

Rio de Janeiro

The North American network, Marriott International, announced the signing of a W Hotels brand hotel in partnership with KJP Participaçoes LTD. The property, which is scheduled to open in 2023, will be located in Gramado, an assembly station in the southernmost state of Brazil.

The W Gramado will be the second hotel of the brand to open in Brazil, and the fourth in the southern cone of Latin America. Located in Vila Suica, the highest point of Gramado, on the edge of the Parque das Orquídeas, W Gramado will benefit from an exceptional view.

Laurent de Kousemaeker, Director of Development, Caribbean and Latin America for Marriott International says:

Having a state-of-the-art W Hotel in Rio Grande do Sul, a destination ready for the brand's bold design, Whatever / Whenever signature service and innovative programming is exceptional

The property, with 80 rooms spread over 4 floors, will have a sustainable architecture with vegetation characteristics reminiscent of the Parque das Orquídeas. A few metres from the hotel, W residences will also open. The giant of the American hotel industry wants to offer guests a luxurious resort experience with innovative accommodation alternatives that match the brand's philosophy: work hard, play hard.

The hotel will have a wide range of restaurants, a spa, fitness centre, 500 sqm of event space and a rooftop bar which will be a major asset.

George Brody, representing the owners of Vila Suica said:

W Gramado will help put the city firmly on the map as a sustainable luxury destination with the arrival of W Hotel & Residences. I believe the city is perfectly positioned to welcome future generations of travellers with this exciting addition to Orchid Park.

Construction is scheduled to begin in early 2021 with an opening in the first quarter of 2023.

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