Although the hotel industry has been shaken by the health crisis, this asset class is proving highly resilient in the face of an unstable economic and geopolitical context, with the need to travel stronger than ever, according to UN Tourism. This resilience and dynamism is constantly attracting new investors in search of new operations where profitability and innovation are key. Who are these new players entering the hotel sector? What place do they occupy alongside historic investors such as Covivio and Extendam? How do you create value with hotel assets in a world where dynamics and trends are changing so rapidly?