The French group is aiming to reach 3,000 establishments within the decade, and has strengthened its team with the arrival of Sami Mendil as Global Head of Real Estate.

He brings 20 years' experience in brokerage and property transactions and will play a central role in developing relationships with property investors, identifying potential new owners and structuring innovative programmes and vehicles to support the hotel group's ambitious growth plans. Emphasises the group's press release.

The Brittany-born operator has 2 brands in its portfolio since announcing the creation of B&B HOME last May. Its CEO has also announced strong international ambitions with the arrival of B&B HOME in the United States. So, 6 months after the first opening in Orlando, B&B HOTEL has announced 110 in Miami. This will be the brand's third establishment, with a total of 284 keys in the USA.

Sami Mendil will be responsible, among other things, for the company's development.

‘I'm proud to be joining the B&B HOTELS team and to be part of this entrepreneurial adventure. It's an ideal time to join a company that has great ambitions for development, particularly internationally. The dynamism, expansion objectives and enthusiasm of the teams convinced me. B&B HOTELS has all the necessary assets to continue its growth: a unique value proposition, ‘Value for Money’, which meets customers‘ expectations, without compromising on essentials and at the best price, as well as attractive structures for investors, offering them a secure financial investment capable of meeting the growing need to diversify their property allocation’. Underlines Sami Mendil, Global Head of Real Estate B&B HOTELS.