In order to resolve this problem that is more topical than ever, the first Master Class at TourInvest Forum 2016 brought together directors and managers of repositioned old concepts and recently initiated new concepts new concepts. Can the new concepts go beyond marketing awareness to truly establish itself in the commercial accommodations landscape ? Do traditional formulas have the flexibility and will needed to re-evaluate itself in light of the emergence of a new clientele? These subjects need to be addressed without concessions.
I - How customers have evolved on different segments"Customers are younger than ever and there has been a rise in range, although customers of Gîte de France are French first and foremost, with an average age of 50. Customers want many things, but first and foremost that want an experience. They...
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