Meet at the TourInvest Forum to debate, exchange, understand, valorise and develop your contacts.

France forecasts 100 million tourists in 2020 (in 2017, 87 million visited the country). And yet, the supply is stagnating and the quality of the supply is not up to par with customer expectations while the competition is growing in terms of both shared accommodations and European as well as global destinations. Innovation does not wait and development is already underway in the other countries. It is important to modernize before it is too late.

Meet at the TourInvest forum to help our destinations progress. What are the strategies? What are the synergies?  What leverage is there for development? Where are the resources? What are the individual roles? What are the targets for incoming tourists and why? How to attract targets? What is the concrete means of implementation?

Come exchange with us and make the destination France progress and contribute to the dynamism of the tourism investment sector. 

Atout France will present the internationalization of tourist arrivals in French destinations.

Also learn about MKG Insights from Vanguélis Panayotis on the transformation of the hotel investment model adopted from that of Conrad Hilton and Bill Marriott to that of Convivio and Blackstone.

Talk with speakers at our panels about investment models and their outcome as well as about Open-air accommodations and vacation clubs and villages.

We will soon present the keynote speakers who will enrich discussions and change the shape of a sector that is undergoing a complete mutation.

Save the date: November 7

Discover the program (in French)

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Please be advised, these sessions will be held in French.

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