Interview with Olivier Chopin, General Manager, Les Hôtels de Bordeaux, President of the Association des investisseurs Franchisés Louvre Hotels. Kevin Machefert, Director of Sales, Marketing and IT, Machefert Group. Francis Martinon, VP Asset Management, AccorInvest France at the Paris Asset Forum >hospitality.
What is the reading grid for developing a property? Olivier Chopin (OC): It is quite simple. I would like to say that I am able to set up an independent hotel, but it is not in my DNA, it needs a premium location, and it can scare the banks. We have a franchisee's DNA so we're going to choose a...
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