#HIRE19 | How does the optimization of investments impact the hospitality sector?

3 min reading time

Published on 05/03/19 - Updated on 17/03/22

Sky is the limit

Product mix, accelerated fluidity between business and leisure functions, hybrid and multi-use concepts, space optimization, privileged connection with external customers, increased automation: new concepts are redefining the hotel's role in the destination and the benefits of real estate assets.

Operators, investors and developers will discuss this fundamental trend of service-oriented real estate that is also revolutionizing the accommodation product with Vanguélis Panayotis, CEO MKG Consulting. Porosity and modularity of spaces, access to ever more services, shortening of the product cycle are all changes that have an impact on investments, the design and operation of accommodation products.

Laurent Bonnefous, Chief Development Officer at B&B Hotels, has accompanied the expansion of the French budget hotel group since 2006. The operator launched the renovation of its properties in 2017, how can these new trends be taken into account? How to compete with brands such as Citizen M or Meininger that are also positioned in the economy sector?

Régis Chapron, Senior Asset Manager Hotels & Hospitality Management, has been with Covivio for 6 years and joined the hospitality department in 2018. He has a global vision of the real estate sector and has witnessed the sector's evolution.

Covivio has focused on mixed-use spaces since the end of 2017 with the launch of its co-working concept, Wellio. One year later, 12,000 m² of service spaces are available in France in 4 locations with two openings planned in 2019 and another in 2020. Co-living is another project developed by Covivio.

Jean-Luc Guermonprez, Deputy Managing Director of the Hotel Division at Vinci Immobilier, works with investors and operators from mid to high-end. Motel one, or IHG for the future Kimpton in the former Samaritaine building. Its vision of structure, product and planning, coupled with the diversity of the actors with whom it collaborates, offers a 360° vision of the trends in the sector. Over the last 6 months, Vinci Immobilier's Hotels Division has delivered a 5-star hotel with 70 rooms, rue de Bassano (Paris 8), a B&B and a Golden Tulip in Bordeaux in the ZAC Armagnac, the first Motel One in Paris near Porte Dorée, with 255 keys, and the first Innside by MELIA hotel with 267 keys on Roissypôle West.

Marc Plisson joined Akéna Hotels in 2015 to develop the brand's offer. The brand is developing a new concept focused on more lively common spaces with a bar, coworking areas and many services that are part of the service-oriented real estate trend in an economy hotel sector.

What are the visions for tomorrow's accommodations product? What are the trends for customer expectations? Rendez-vous at the Hospitality Investment Real Estate Thursday, March 14, 2019 at the Hôtel Barrière Le Majestic Cannes, from 17:30 to 20:30.


5:30pm-6:00pm: Welcome

6:00pm-6:10pm: Servicial overview + Hotel Demand and Asset Cycles by Vanguélis Panayotis, CEO - MKG Consulting

6:10pm-6:30pm: Greece in the spotlight by Enterprise Greece

With more than 16,000 kilometers of coastline, more than 6,000 islands and islets, and a well-established tourism industry, Greece is a prime investment opportunity for the Tourism sector. The tourism industry in Greece has long been one of the country’s mainstays of economic growth and employment, with a steady growth in tourist arrivals and revenues. The time to invest in Greece is NOW!

6:30pm-7:00pm: How does the optimization of investments impact the hospitality sector? with Akena Hotels, B&B Hotels, Covivio and VINCI Immobilier


Our partners

Akéna Hotels

Akéna Hotels



Hotel Group

  • B&B HOTELS France


Investor / Finance

  • Covivio France
For further

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