A profitable alliance between Europe's leading hotel real estate company and the continent's third largest hotel group to conquer the United Kingdom. This partnership aimed to re-brand 12 high-end properties in the United Kingdom and create a new hotel. The union was almost given.
It all began with the takeover of 14 hotels by Covivio (then Foncière des Murs) from Starwood. A portfolio of well-positioned properties that require repositioning to improve profitability. Covivio is quite logically looking for partners to add new labels to its properties and sees InterContinental Hotel Group as the ideal partner for producing maximum profitability.
The transaction details belong to them. What we are exploring here, in the duo that will bring together Willemijn Geels,Vice President Development Europe at InterContinental Hotels Group and Gwenaëlle Pouy, head of development Hotel at Covivio, are the synergies that were born out of this partnership.
What is happening a year later? What are the springboards that make it possible to maximise revenues on both sides? What are perspectives lie ahead between the two groups? Get your questions ready for these two experts.
To find out more, join us at the Global Lodging Forum April 15 and 16, 2019. Traduction simultanée FR/EN et EN/FR.
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