Once upon a time there were Kodak and Fuji film... everyone is familiar with their histories. Their trade has not disappeared - photography lives on. 250 billion selfies are taken each year. What happened to these major industrialists who led the way for photography worldwide? They went two different ways.
One has disappeared, the other has switched to medical imagery, turned to muses for the brand and capitalized on Polaroid. The same is true for La Poste, France's postal system. The use of written communication has not disappeared, but it is now done differently. We no longer communicate by paper...
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