The minister for Europe and foreign affairs, Jean-Yves Le Drian, has no intention of leaving the fate of tourism to just anybody. From Monet's Gardens in Giverny, he reaffirmed the significance he holds for the sector and spoke of the five projects he was undertaking this summer.
Jean-Yves Le Drian wished to confirm his attachment to the tourism policy as key to economic success while congratulating his colleague in the Government, Sébastien Lecornu, Secretary of State to Nicolas Hulot and former president of the department of the Eure, for the success of the Destination Impressionism Contract.
He took the example of setting up these 22 contracts to illustrate the meaning of his action: collective will, decompartmentalization and efficiency. He stressed the importance of decompartmentalization: of different territories that are sometimes jealous of one another's competences, of private and public actors, of the Culture and Tourism sectors. This decompartmentalization is a guarantee of positive synergy and economic success.
Jean-Yves Le Drian is totally consistent with the commitments made by his predecessor Laurent Fabius and will make tourism an axis of international development, relying on his newly appointed secretary of state, Jean-Baptiste Lemoyne who will be entrusted with following up on projects, and on the diplomatic network of France worldwide, which is widely used to ensure the promotion of the destination.
His objective is the same as that of his predecessors: to reach 100 million international arrivals by 2020, to surpass the benchmark of 50 billion euro in tourism spending and to create 300,000 additional jobs.
The Minister announced five projects that have already been launched: quality welcome, training, digital economy, investments and security. The options for taking action will be prepared at a next inter-ministerial committee organized under the presidency of Matignon before the end of the month, and during the 3rd National Conference of Tourism scheduled for October at the Quai d'Orsay.
Jean-Yves Le Drian announced the four major areas to work on:
1- Improve the governance of Tourism in collaboration with the Regions. He will soon convene the Presidents of Regions to define an institutional framework for shared exchange and synergy
2- Enhance the core Regions’ investments. Each will have to present projects that can benefit from State aid under the Tourism Development Fund and the 3rd part of the Future Investment Plan
3- Increase the recognition of the French offer and its promotion, which can rely on France’s diplomatic network.
4- Make tourism benefit from the main reforms undertaken at a national level in terms of transportation and local mobility.
Jean-Yves Le Drian assures that he has received the full support of tourism professionals and the different sectors, who are now reassured about having a strong ministerial relationship with the Government.
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