The cruise market in China is still in early stages but holds big potential.
Ctrip.com International, Ltd. and Royal Caribbean Cruises Ltd. announced that they are ending the SkySea Cruise Line joint venture in the autumn of 2018. The SkySea Cruise Line will continue operations with the final voyage to be confirmed in the coming weeks. TUI AG's Marella Cruises has agreed to purchase Golden Era, with delivery expected in December 2018.
SkySea Cruise Line, a cruise line specifically developed for the Chinese market, has been operating SkySea Golden Era since May 2015. By the time of the final voyage, SkySea Cruise Line will have operated close to 300 cruises and carried nearly 500,000 guests in just over three years.
In 2017, there were less than 3 million cruise passengers in China. The cruise business on Ctrip’s platforms generated a 70% revenue growth year-over-year in 2017 and the company will continue to work closely with all the cruise lines in the world, including Royal Caribbean.
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