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Internet and the consumer behavior

One of the greatest impacts the Internet has had on consumer behavior is the planning and purchase of travel. Rush of travel consumers to the Internet has led to an online travel marketplace estimated at $68 billion - and that is in the US only. Furthermore, in a new report from PhoCusWright Research, this year for the first time online transactions will account for over half of all U.S. travel bookings. To better understand the Internet's impact on travel planning and purchasing, The Burst Agency recently surveyed over 2,100 web users 18 years and older who plan to travel. The study found that four out of five (79.0%) respondents will use the Internet to plan their upcoming personal travel.

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