Google, Amazon, Facebook, Apple... but also Baidu, AliBaba, Tencent and Xiaomi … these giants have an unrivalled strike force. Exclusive mastery over technology, big data, notoriety, brand image, investment capacity… no industrial can rival with the multibillionaire unicorns.
Although Marriott, the leader, has the best market capitalization among hoteliers with more than 45 billion US Dollars, it is far behind Amazon which surpasses 942 billion US Dollars. Even the all-powerful Booking (close to 81 billion USD) acts as a Tom Thumb with respect to newcomers. Tourism...
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