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These Asian groups give robots a chance

Whether its for welcoming clients or other services, the brands Shangri-La and Mandarin Oriental have decided to advance even further technologically by adopting the use of robots.

The Mandarin Oriental group has announced that staff at its hotel in Las Vegas is now assisted by a special employee: Pepper. This robot will be a technological assistant to guests, and interact with them in a relatively fluid way, guiding them through the hotel and answering technical questions.

Shangri-La, and more particularly its brand Jen, is not alone in introducing robots at two of its hotels in Singapore and Hong Kong. The robots will provide hotel room service, with the advantage of being fully traceable and almost permanently available.

With these two experiments, Asian brands gain above all advantageous publicity, based on their supposed proximity to technology. Beyond the advertising aspect, however, the advent of robots for key functions of the hotel service (reception, room service) augurs well for major changes.


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