[#PAFh19] “Accor Group could not afford not to be in such a strong development axis."

7 min reading time

Published on 03/12/19 - Updated on 17/03/22

Cédric Gobilliard Accor

Speech by Cédric Gobilliard, Senior Vice President Lifestyle Division, Accor at the Paris Asset Forum >hospitality

Why lifestyle at Accor? At Accor, we created a lifestyle division 3 years ago because customers came us saying: "We want to consume hotels in a different way." And: "We want to experience something different from the classic hotel business." Second trigger: Airbnb with its positioning of "You will...

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