Speech by Cédric Gobilliard, Senior Vice President Lifestyle Division, Accor at the Paris Asset Forum >hospitality
Why lifestyle at Accor? At Accor, we created a lifestyle division 3 years ago because customers came us saying: "We want to consume hotels in a different way." And: "We want to experience something different from the classic hotel business." Second trigger: Airbnb with its positioning of "You will...
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