When it comes to size, today, modern hospitality faces two extreme trends: either over-extending with large facilities featuring pools, restaurants and luxurious amenities, or paring down to the simplest form with practical, mobile concepts. Focus on the latter which are shaping the future of hospitality.

The development of gigantic hospitality projects - as Dubai well exemplifies - has combined hospitality with auxiliary services: Food & Beverage, spa, events, sports... However, it does not prevent some brands from "going against the flow" and offering concepts focused on the essential service...