Meliá Hotels International signs an agreement with Paradores de Turismo de España, to supply its distribution technology.
With a central reservation system and a Channel Manager with more than 15 integrated channels, Meliá will provide technological support, as well as training for the users chosen by Paradores.
As part of the strategy defined by Paradores, Meliá Hotels International will be responsible for the distribution in the different reservation channels of the 98 establishments it owns throughout Spain. With more than 10,000 hotel beds and a team of more than 4,000 professionals, Paradores is a chain focused on cultural tourism and its establishments are mostly buildings of heritage interest.
Gabriel Escarrer, Executive Vice President and CEO of Meliá Hotels International :
This agreement demonstrates our commitment to digitization, which we have been promoting in recent years and which has made us a reference in the sector. With the digital development that we continue to work on, we are achieving a stronger, more resilient company that adapts to new opportunities.
Meliá Hotels International has maintained its focus on digital transformation for more than 5 years, including the evolution of its distribution model. Its Be Digital 360 program, aims at the complete digital transformation of the group through different projects with the aim of changing the company's operating model.