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Meliá Hotels International starts the creation of new generation hybrid events

Meliá continues to provide technology solutions to transform the business travelers's experience during the post-Covid19 era.

The company recently presented Meliá Hybrid Solutions, a range of technologies to transform meetings and events using hybrid formats with the latest innovations and the best hotel services. To achieve this, Meliá works with experts in virtual technology to offer professional, efficient and interactive solutions that enable audiences around the world to enjoy a quality event experience.

At a time when the entire travel industry is looking for ways to reactivate business travel, and especially to make hosting major events viable once again, Meliá Hotels International has reinvented its value proposition for this strategic travel market by focusing on innovation, technology and security, all key factors to lead the new era of MICE travel. 

José Miguel Moreno, Senior Director of Global B2B Sales and Marketing at Meliá Hotels International said :

The personal experience of attending an event cannot really be replaced by virtual experiences, but hybrid solutions that allow many people to be connected virtually to a physical space, or to establish longer term point-to-point connections, are very valuable ways to keep this segment of the business alive and meet the needs of many companies that wish to continue hosting this type of event.

Solutions include new studios for hybrid events that allow simultaneous connection of multiple locations and virtual connection of any attendee anywhere in the world using livestream technology to broadcast the event live on different platforms such as social media, the client's website or a microsite created specifically for the event. Numerous customization options are also available to make the event more spectacular and connect with the audience, such as holograms, virtual interface and stage design, augmented reality. Thanks to the wide range of meeting packages offered by the company and the possibility to convert them to hybrid formats, customers will always find the solution they need, whatever their requirements.

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