Through music, the "We Are Open" campaign aims to reopen borders and reconnect the world while celebrating diversity and inclusion.
Today, Ibis MUSIC's 100% digital world tour launches the "We Are Open" campaign, featuring international stars, brought together by Sony Music Entertainment, as well as emerging talent from around the world. The tour's headliners are Charlie Winston (France), Pabllo Vittar (Brazil) and Izzy Bizu (UK).
Their concerts will be broadcast worldwide on Instagram TV, Facebook and YouTube. The artists will share their vision of openness to the world and to others, thus reaffirming the great values advocated by Ibis, namely conviviality and inclusion, while sharing a unifying and hopeful message.
Caroline Benard, Director of Economic Brands Experience, Accor, said :
Ibis hotels share the same philosophy of being open to everyone, everywhere in the world. That is why we have named this tour We Are Open. We are proud to share our passion for travel and hospitality, which remains intact despite the challenges we face this year. We hope that this initiative will help rebuild bridges through the extraordinary power of music, a universal language that knows no boundaries. We are more convinced than ever that an open world is a better world.